The proportion of digital printing in the commercial printing market is determined by the cost performance of the product. The proportion of digital printing in the field of label printing also depends on the price/performance ratio of the product. The cost of using traditional printing for bulk products is lower, while the cost of using digital printing for personalized products is relatively low. Therefore, the key to expanding the application of digital printing in the field of labels is the expansion of the personalized label market.
        Intrinsic motivation: a wide variety of product needs
        Consumers are always the mainstay of the market. In order to occupy the market, suppliers must constantly consider the needs and mentality of consumers and develop products that meet market demands. The transition from commodity popularization and materialization to the product individualization and diversification in the era of relatively abundant materials is the current market demand.
Ma Yun, one of the leaders of China's IT industry, pointed out that “the era of standardization and scale has passed”, “large-scale, flexible, and personalized customization is the trend of manufacturing industry”. “For enterprises, they are unwilling to Consumer customization is dead. In the future, if you want to survive, you have to change yourself for consumers."
        In such a new era, the use of digital printing equipment to print labels is precisely the best choice to meet the market's individualized and diversified needs. Because digital printing equipment is suitable for on-demand production, it can effectively reduce the cost of products that are personalized and diversified.
        No matter what market, the demand of consumers always promotes the continuous improvement of manufacturers, in order to bring about corresponding market changes. As the advancement of the times has allowed people to more publicize their individuality, when the development of society has made it possible to meet this individualized demand, the number of products like Coca-Cola personalized labeling will certainly continue to grow.

         After years of continuous development, digital printing has been in the field of books and commercial printing since its inception, and has entered the field of labeling and packaging printing. Although the current market share is still very low, but after all, it has been in the substantive "entering" stage, and there are many varieties of digital printing equipment that can bear label printing. The format is large and small, and the speed is also high and low.
        External protection: increasingly sophisticated digital printing equipment
        In essence, label printing is also part of the commercial printing market, but in view of the clear scope of use of labels, it is generally used for product identification, or hanging on clothes, umbrellas, etc., or in packaging of alcohol, medicines, etc. Over time, label printing has been listed from ordinary commercial printing, becoming a relatively independent business.
        Before digital printing enters the field of self-adhesive label printing, self-adhesive labels are usually produced by embossing, offset or flexo printing (and a small number of hangtags are screen printed for the touch). Along with the development of digital printing technology, the hybrid printing method combining traditional printing and digital printing began to appear. Generally, the basic printing with the same layout requirement is completed first by traditional printing, and then the digital specifications are used to reflect the product specifications, dimensions, models and other information. Classified printing. Such a printing method not only satisfies the needs of the market, but also effectively reduces the production cost by using a computer to complete a process such as a group version. However, the use of hybrid printing in label printing has been quite a long time. The digital printing is now applied to label printing, which means that the entire label is completely digitally printed.
        In a nutshell, digital printing equipment is no longer an obstacle to the production of digital printing technology by label printing companies.

While talking about the self-adhesive label printing process, we must also understand the basic structure of the self-adhesive material as a printing material and the function of each part. The structure of the self-adhesive material is composed of three parts, namely surface material, adhesive and base paper, but from the perspective of manufacturing process and quality assurance, the self-adhesive material consists of seven parts:
1, surface coating
Used to change the surface characteristics of the facestock. Such as improving the surface tension, changing the color, adding a protective layer, etc., to better accept the ink and easy to print, to prevent dirt, increase the adhesion of the ink and prevent the printed graphics from falling off. Surface coating is mainly used for non-absorbent materials such as aluminum foil, aluminized paper and various film materials.
2, face material
That is, the surface material is a material that receives the printed image on the front side and the adhesive on the back side and is finally applied to the object to be pasted.
In general, all flexible materials can be used as self-adhesive materials, such as commonly used paper, film, composite foil, all kinds of textiles, thin metal sheets and rubber. The type of facestock depends on the final application and the printing process. The face material should be able to adapt to printing and printing, have good ink repellency, and have sufficient strength to accept various processing such as die cutting, waste discharge, slitting, punching and labeling.
3, the bottom layer
Like the surface coating, it is only applied to the back side of the face material. The main purpose of the primer layer is to:
(1) Protect the surface material from penetration of the adhesive.
(2) increase the opacity of the fabric;
(3) increase the adhesion between the adhesive and the face material;
(4) Prevent the plasticizer in the plastic surface material from penetrating into the adhesive, affecting the performance of the adhesive, resulting in a decrease in the adhesive force of the label and a peeling of the label.
4, the adhesive
The adhesive is the medium between the label material and the bonded substrate and acts as a bond. According to its characteristics, it can be divided into two types: permanent and removable. It is available in a variety of formulations for different facets and different occasions. Adhesives are the most important component in the technology of self-adhesive materials and are the key to label application technology.
5, release coating (silicon coating) is to apply a layer of silicone oil on the surface of the paper, the application of silicone oil can make the paper a very low surface tension, very smooth surface, the role is to prevent the adhesive bond on the bottom paper on.
6, the bottom paper
The role of the backing paper is to accept the release agent, protect the adhesive on the back side of the facestock, and support the facestock to enable die cutting, waste disposal, and labeling on the labeling machine.
7, back or back printing
The back coating is a protective coating on the back side of the backing paper to prevent waste, and the adhesive around the re-rolled label is bonded to the bottom paper. Another role is to make multi-layer labels. The back printing function is to print the manufacturer's registered trademark or pattern on the back of the backing paper for publicity and anti-counterfeiting.

Self-adhesive materials are divided into five categories:
According to the characteristics of adhesives, it can be divided into permanent self-adhesive materials and removable adhesive materials;
According to the adhesive coating technology classification, it can be divided into hot-melt self-adhesive materials, solvent-based self-adhesive materials and emulsion-type self-adhesive materials;
Classified according to adhesive and chemical properties, divided into rubber-based and acrylic-based self-adhesive materials;
According to the characteristics of the bottom paper, it is divided into three kinds of self-adhesive materials: opaque base paper, translucent base paper and transparent base paper;
Classified according to the characteristics of the surface material, it is divided into paper self-adhesive materials, film self-adhesive materials and special self-adhesive materials.

        Adhesive printing is providing a variety of needs for many industries, and the prosperity of the self-adhesive printing industry is due to the active economic activities. Then, with the further development and changes of the economy, where are the future development trends and characteristics of the self-adhesive printing industry?
         For many self-adhesive label printing companies, we should focus on the development and marketing of independent products. While providing customers with exquisite label printing services, we can also develop paper products such as wrapping paper, office stationery, gift boxes, etc., to create their own brands, strengthen the influence of enterprises in the market, and thus enhance the company's ability to continue to make profits.
         First, product innovation also includes innovation in service models.
         Traditional sample self-adhesive printing services have been difficult to adapt to the increasingly diverse service requirements of customers. We should think about how to innovate the printing service model. For example, traditional prepress proofing can take advantage of our technological advantages in data processing to transform into the role of cross-media data processing center service providers, information carrier providers, and media solution providers.
        Label printing companies can take advantage of our printing technology and transform into the role of "providing customers with a full range of packaging solutions for creative design printing and packaging." Label printing will be developed from the current printing, leading to product packaging design, and self-adhesive printing companies will gradually move from taking packaging printing to providing comprehensive packaging solutions.
        Second, the copyright of product design has become a hot spot for printing companies
        That is, who owns the product label design copyright, who decides the printing right of the packaged product. If the printing company owns the copyright of the product packaging design, then it has the printing business of packaging these products. As a packaging and decorating printing company, it is necessary to establish a complete product packaging design department, in order to ensure the market share of the packaging printing business.
        Third, the importance of the brand for printing companies
       Label printing provides value-added information services for printing and processing services for various industries, and various concepts are available. This reflects the printer's thinking about the future competitive market. The importance of brands for printing companies should gradually be recognized by enterprises. Printing companies often value the service of branded corporate customers, but often overlook the brand cultivation of their own companies. In the future market competition, equipment, technology and products tend to be homogenized, and the importance of the brand is unquestionable.