First, the digital printing equipment and consumables used in China, including digital printing equipment and consumables for label printing, basically rely on imports, the price of products in developed countries plus the tariffs after entering the Chinese market, resulting in production costs. The high price, and this part of the cost will eventually be passed on to consumers.
        However, there is an objective contradiction in the market. It is obvious that the high cost of production requires a large amount of consumption to be diluted, but the high cost just restricts consumption and affects the growth of quantity. This phenomenon is not only happening in the personalized label market, but an inevitable process that all new processes have to be widely used in the market. Personalized labels can not escape this “magic”. From the history of CTP promotion in China, the break of this situation can only rely on the localization of these equipment and consumables.
        Second, in China, the trend of personalization of goods has only just started, even though Coca-Cola has been put into practical marketing applications, it still belongs to the market test nature. If the life cycle of a product is divided into four stages: promotion period, growth period, maturity period and recession period, then the new favorite of the personalized label is still in the promotion period, not to mention that the label itself is only a means to enhance the color of the product. , not goods that consumers can enjoy directly.
        The use of digital printing equipment to print personalized labels is still a market to be cultivated and developed. It is still necessary to select a digital printing method to make labels to grow and mature until it is completely accepted by the market and selected by the terminal products. In the future, with the improvement of people's living standards, the use of personalized labels should increase.
        While affirming that digital printing already meets the needs of label printing, we also need to point out that although all digital equipment suppliers believe that the equipment they have introduced to the market has met the market demand, objectively speaking, the quality standards for offset printing To measure the products currently completed with digital printing equipment, it should be said that there is still a gap. Because digital printing equipment has not been launched for a long time, there is a need for a process of gradual improvement and improvement through practice. Suppliers must work hard to reduce costs and help products increase market competitiveness.

        In short, digital printing equipment has begun to enter the field of label printing, but it will take some time for digital printing equipment to be widely used in the label printing market. Ensuring that market needs and profitability are the pursuit of the company, we should not be too hasty before we reach the balance between the two.