The proportion of digital printing in the commercial printing market is determined by the cost performance of the product. The proportion of digital printing in the field of label printing also depends on the price/performance ratio of the product. The cost of using traditional printing for bulk products is lower, while the cost of using digital printing for personalized products is relatively low. Therefore, the key to expanding the application of digital printing in the field of labels is the expansion of the personalized label market.
        Intrinsic motivation: a wide variety of product needs
        Consumers are always the mainstay of the market. In order to occupy the market, suppliers must constantly consider the needs and mentality of consumers and develop products that meet market demands. The transition from commodity popularization and materialization to the product individualization and diversification in the era of relatively abundant materials is the current market demand.
Ma Yun, one of the leaders of China's IT industry, pointed out that “the era of standardization and scale has passed”, “large-scale, flexible, and personalized customization is the trend of manufacturing industry”. “For enterprises, they are unwilling to Consumer customization is dead. In the future, if you want to survive, you have to change yourself for consumers."
        In such a new era, the use of digital printing equipment to print labels is precisely the best choice to meet the market's individualized and diversified needs. Because digital printing equipment is suitable for on-demand production, it can effectively reduce the cost of products that are personalized and diversified.

        No matter what market, the demand of consumers always promotes the continuous improvement of manufacturers, in order to bring about corresponding market changes. As the advancement of the times has allowed people to more publicize their individuality, when the development of society has made it possible to meet this individualized demand, the number of products like Coca-Cola personalized labeling will certainly continue to grow.