The flatbed printer is an innovative color printing device, also known as the universal flatbed printer. It is not subject to any material restrictions and can be color photo-printed on the surface of wood, glass, crystal, PVC, ABS, acrylic, metal, plastic, stone, leather and so on. Whether it is a simple block color pattern, full color pattern or pattern with excessive color, it can be printed at one time without plate making, without printing and repeating color, rich and colorful, realistic effect, waterproof image, sunscreen and abrasion resistance. It does not fade, the operation is simple and convenient, the printing image speed is fast, it fully meets the printing industry standard, and the application field is very wide. Below, Dongguan Kehui compares the advantages and disadvantages of digital inkjet technology and traditional printing.
        Digital printing technology has broad market prospects due to its advanced technology and huge environmental potential. In the field of inkjet digital printing, the leading digital inkjet printing technology, with its huge breakthrough in technology and great advantages in energy saving and environmental protection, has challenged traditional printing and is expected to have a place in the entire printing industry chain.
        "Offset grade" digital inkjet printing
        When it comes to digital inkjet printing, it has to be compared with the current mainstream traditional printing methods. Digital printing has no restrictions on printing volume, and it has the advantages of flexibility and simplified printing. However, the digital printing equipment currently in common use is far less than conventional printing in terms of production capacity, and the cost is relatively high. At the same time, there is a certain gap between the quality and the traditional printing effect. Therefore, at present, traditional printing still occupies the vast majority of the printing market.
        The emergence of digital inkjet technology, with its dramatic innovation, broke through the limitations of digital printing, and is expected to greatly expand the digital printing market. Digital flatbed printers are a combination of traditional printing and digital printing. It not only maintains the flexibility of digital printing, but also combines the high quality and high productivity of traditional printing. It has been estimated that the current printing and printing costs of less than 5,000 copies, the overall efficiency and cost of digital inkjet printing technology has outweighed the traditional offset printing, which greatly increased the cost demarcation point between digital printing and traditional printing. From the aspects of cost, media adaptability, print quality and productivity, it can be compared with traditional printing.
        Variable printing flexibility subverts traditional printing
        In addition to the green prospects and low-carbon advantages of digital inkjet printing seen in the production process, the advantages of digital printing are even more obvious when examining the entire printing industry chain. With continuous inkjet technology for variable printing, the printing industry can adopt variable printing and on-demand publishing, and the prospects for reducing carbon emissions in the printing industry are also very broad.
        The biggest advantage of digital printing compared to traditional printing methods is its flexibility. Digital printing does not require plate making, there is no limit on the amount of printing, eliminating all the prepress processes of traditional printing. It only needs to input the file as usual, and it can be printed with one computer.
         On-demand printing can greatly adapt to market changes and reduce waste in the printing industry. With variable printing, printing companies can print a small amount of products on the market. If the sales are good, they can immediately increase production and print again according to customer needs, reducing a lot of waste. At present, in some countries with relatively small populations in Europe and America, on-demand printing has become more popular.

        The so-called green printing refers to the printing method that uses environmentally friendly materials and processes, produces less pollution, saves resources and energy in the printing process, and is easy to recycle and recycle after the printed materials are discarded, which can be naturally degraded and has little impact on the ecological environment. Green printing requirements are coordinated with the environment, including the use of environmentally friendly printing materials, clean printing production processes, the safety of printed materials to users, and the recycling and recycling of printed materials.
        The significance of green printing:
        Promoting green printing is of great significance to the printing environment, the economy and the company itself.
        The promotion of green printing first focused on the health of printers. The green printing materials and the reduction or even elimination of toxic and harmful gases during the operation have directly improved the quality of the working environment of the printing workers and effectively ensured their physical health. As an industry closely related to life, printing is closely linked with people's agenda life. Everyone is exposed to a large number of printed materials every day. The implementation of green printing has greatly reduced the "hidden dangers" in the usual contact with printed materials. Green printing products are used by people. More assured. In addition, green printing has greatly promoted the goal of China's printing industry to achieve energy-saving emission reduction and low-carbon economy, and overall improved and improved the environmental protection level of China's printing industry.
        From an economic point of view, the promotion of green printing is a process of re-adjusting the industrial structure. In this process, the company practiced green printing, indirectly changed its production mode, and gradually changed the entire printing industry from extensive to intensive, changing the printing industry's production methods. It is reported that there are more than 300 green certification enterprises in the country, accounting for 0.15% of the country, but its output value accounts for about 4.5% of the whole industry. Another 60% of the printing enterprises above designated size use computerized plate-making technology and digital workflow. After adopting this technology, the comprehensive cost of environmental protection for printing enterprises is reduced by about 10%. The statistical data of sampling enterprises show that during the green printing process, The output value per 100 million yuan is about 355,000 kWh, saving about 21.7 tons of paper consumption and about 1 ton of ink. The economic efficiency and energy conservation and consumption reduction level of the printing enterprises have been greatly improved.

        Traditional printing presses have matured over a long period of time, and the preservation of their equipment and the cost price of printed products have been recognized. When traditional printers explored where the future is going, they saw high-speed inkjet printing, but when comparing high-speed inkjet printing with traditional printing from the perspective of quality and cost, they often couldn't give up their old love and had to wait and see. The advantages of zero-inventory, on-demand production, and environmental protection for high-speed inkjet printing are submerged under the traditional low-cost and high-quality optical ring.
        When it comes to the resistance of high-speed inkjet printing, the opinions of various suppliers coincide. At present, it is difficult to find products in the inkjet equipment market that take into account equipment prices, ink consumables, use costs, and environmental protection requirements. Advocating environmentally friendly UV inkjet technology, the price and the cost of use are astounding; and the economical and practical ordinary inkjet technology will have an adverse impact on the environment. In addition, end markets and end users place higher demands on substrates, such as materials that are extremely smooth on the surface, materials that are difficult to adhere to, or how special materials are printed. In short, to take full advantage of the advantages of inkjet printing, you can use inkjet printers. At the same time, the concept of saving resources and environmental protection can truly manage the digital printing business.
        In the context of economic benefits leading to today's social activities, higher costs are another resistance in the development of high-speed inkjet printing. High-speed inkjet printing technology has just started in China. Both the purchase price of equipment and the price of consumables have led to high cost of high-speed inkjet printing products. Compared to the low cost of offset printing in China, the cost of high-speed inkjet printing has no advantage in the printing market.
        Nowadays, high-speed inkjet printing technology is still imported, and the successful case of copying foreign high-speed inkjet printing for China will cause soil and water dissatisfaction. The cost of high-speed inkjet printing in foreign countries is almost the same as the cost of traditional printing in the local area. The downstream of the printing industry chain is highly recognized and actively promoted for high-speed inkjet printing, and the degree of e-commerce development is relatively mature. In these respects, China still has A long way to go. Localize the operation of high-speed inkjet printing to meet the needs of China's current market, so that the reality and the reality can get closer.

        Digital printing machine, also known as universal flatbed printer or flatbed printer, has broken through the bottleneck of digital printing technology, realizing a true printing, no plate making, full color image once completed, is a replacement product of traditional printing machine.
        The concept is macroscopically no problem, but the views of the industry are not the same. In fact, there are no fewer than ten categories of digital presses, but there are two common predecessors behind them to provide technical support and design basis - printers and traditional printing presses.
        Depending on the application, digital printing equipment can be divided into industrial and office digital printing machines (also known as digital printing integrated machines). Representatives of office digital integrated machines are Toshiba, Konica, Ricoh, Canon, Xerox, Oce, etc.; typical representatives of industrial digital printing machines are Kodak digital printing machines, Kemei and so on. According to the above, the predecessor of the office digital printing machine is a digital printer; while the industrial digital printing machine inherits the ink transmission mode and mechanical design of the traditional printing equipment, and truly enables the digital printing machine to realize commercial printing.
         Depending on the source of the technology, the existing digital printing equipment on the market can be divided into four categories.
        1. Digital printing integrated machine (developed by copier technology plus digital technology). The device is transformed from a single output device to a digital input and output device. The device is easy to operate and the working environment is clean. The batch printing service system becomes a reality, and the user is more convenient. The system is low in cost and has strong competitiveness. . These advantages have the potential to dominate the market for office printing equipment.
        2, digital MFP (developed from the basis of printer technology). This kind of printer is the backbone of the current office printing press. The working principle is almost the same as that of the digital printing integrated machine, but since there is no high-speed laser printer core technology (except for Canon and Xerox integrated machines), such machines can only compete with fax machines and ordinary printers.
        3. Digital printing press (developed from printing press technology, digital technology and electronic ink technology). Digital printing machines are the representative products of modern high-speed digital printing equipment.
       4. Large-scale digital printing press (developed by printing press technology plus digital technology and in-machine direct plate making technology).

         From the recent introduction of digital printing equipment, half of them are high-speed inkjet web printers, which is not surprising, because these devices have unique technical advantages. They are faster than most toner printing systems, thanks to inkjet technology, which was not recognized a few years ago. It is widely believed to be used and cost-effective. high.
        During the economic crisis, high-speed digital web presses were one of the few areas where sales continued to grow, even in 2009, when the economic situation was most severe. In 2009, approximately 200 high-speed continuous color printing engines were installed worldwide, and in the first three quarters of 2010, the world's new high-speed inkjet web printing engine almost reached this number.
        Of course, the "engine" and the complete production line we are talking about here are not a concept, because a production line advantage requires two engines to be installed for double-sided printing. Vendors often prefer to sell the number of engines when publishing the number of devices installed, as this will sound more.
        Although we don't know which users like to buy such equipment, the quality and cost advantages of high-speed continuous color printers are very attractive to transactional and direct mail manufacturers; With the increase and the expansion of paper selection, such equipment will gradually enter the publications market and eventually replace the offset printing.
        Most companies use digital printing equipment to print monochrome or spot color products. In fact, digital color printing equipment can also find its place in the market. With the production of a large number of color and monochrome pages on digital devices, market demand has also changed significantly, and has had a certain impact on offset production.
        The second largest area of ​​application for high-speed digital web printing is book printing. With the reduction in the number of books and periodicals, the use of digital printing in this field has gradually increased. The rise of e-readers has prompted publishers to accept the limitations of inkjet printers in terms of quality, format and paper, and printing companies have begun to redesign their workflows for short-run, on-demand printing.
         Direct mail is the third largest application area for high-speed digital web printing, which accounts for about 15% of total equipment installation. The high-speed digital inkjet devices installed in newspaper printing houses account for about 5% of the total installed capacity and have strong growth potential. In addition, newspaper publishers do not seem to have the spirit of courage to try like book publishers.