Product packaging design is usually people's impression of the brand, which is why those successful companies have been working hard to adopt innovative, eye-catching and packaging design. The following is a collection of four packaging design features from machinery related people, hoping to bring to designers Come inspiration for packaging design of paper bag machine.
Cater to the season
The way most companies keep their products fresh is by constantly changing the way they sell products, such as catering to the season. It is a good example. Every specific holiday, there will be some changes in the packaging design, incorporating the taste and color of the season. Red, orange, and yellow are their own, so that consumers will not mistake him for his hands. Out of date.
2. Environment friendly
Especially in the past few years, environmental protection has become a necessary responsibility of a good business, and consumers usually prefer to buy products that make them feel that they have made a certain contribution to the protection of the planet, especially in the bottled water industry, such as Arrowhead (arrowhead ) Mineral water uses recyclable water bottles in the new product, which reduces plastic content by 50% compared to the original mineral water packaging. They found that these bottles are cheaper and easier to produce, and more importantly, they are very environmentally friendly.
3. Localization
It is an impression that localized design gives people an impression. This design method was tested. It successfully introduced the product to the global market through localized and artistic advertising design. It is not easy to get consumers to pay the bill, so a lot of thought has been spent on the details: they have made a meticulous market for the corresponding geographical location and the age, gender and culture of the local people, and the packaging design has moved. To the minds of consumers.
4. Retro
Product packaging technology and trends are constantly being introduced, and technology is a bright spot for companies to attract consumers, but it is difficult to stand out with flexographic printing press technology, but here is a little tip: retro, most people have this Nostalgic complex.