Paper cutting machine still belongs to a new type of industry in China. The first thing to do on the road of development is to be pragmatic. A regular paper cutter manufacturer should not only focus on products, but also focus on the entire market, strengthen self-consciousness of rights protection, and strengthen social responsibility. Profit is certainly the lifeblood of an enterprise, but for speculative actions that are harmful to consumers and the market, it should still be resolutely resisted, so as to benefit the long-term development of the paper cutter industry.