From the recent introduction of digital printing equipment, half of them are high-speed inkjet web printers, which is not surprising, because these devices have unique technical advantages. They are faster than most toner printing systems, thanks to inkjet technology, which was not recognized a few years ago. It is widely believed to be used and cost-effective. high.
        During the economic crisis, high-speed digital web presses were one of the few areas where sales continued to grow, even in 2009, when the economic situation was most severe. In 2009, approximately 200 high-speed continuous color printing engines were installed worldwide, and in the first three quarters of 2010, the world's new high-speed inkjet web printing engine almost reached this number.
        Of course, the "engine" and the complete production line we are talking about here are not a concept, because a production line advantage requires two engines to be installed for double-sided printing. Vendors often prefer to sell the number of engines when publishing the number of devices installed, as this will sound more.
        Although we don't know which users like to buy such equipment, the quality and cost advantages of high-speed continuous color printers are very attractive to transactional and direct mail manufacturers; With the increase and the expansion of paper selection, such equipment will gradually enter the publications market and eventually replace the offset printing.
        Most companies use digital printing equipment to print monochrome or spot color products. In fact, digital color printing equipment can also find its place in the market. With the production of a large number of color and monochrome pages on digital devices, market demand has also changed significantly, and has had a certain impact on offset production.
        The second largest area of application for high-speed digital web printing is book printing. With the reduction in the number of books and periodicals, the use of digital printing in this field has gradually increased. The rise of e-readers has prompted publishers to accept the limitations of inkjet printers in terms of quality, format and paper, and printing companies have begun to redesign their workflows for short-run, on-demand printing.

         Direct mail is the third largest application area for high-speed digital web printing, which accounts for about 15% of total equipment installation. The high-speed digital inkjet devices installed in newspaper printing houses account for about 5% of the total installed capacity and have strong growth potential. In addition, newspaper publishers do not seem to have the spirit of courage to try like book publishers.