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About the future development trend of the self-adhesive printing industry

  • Publish Time: 2019-10-09
  • Visit: 558
        Adhesive printing is providing a variety of needs for many industries, and the prosperity of the self-adhesive printing industry is due to the active economic activities. Then, with the further development and changes of the economy, where are the future development trends and characteristics of the self-adhesive printing industry?
         For many self-adhesive label printing companies, we should focus on the development and marketing of independent products. While providing customers with exquisite label printing services, we can also develop paper products such as wrapping paper, office stationery, gift boxes, etc., to create their own brands, strengthen the influence of enterprises in the market, and thus enhance the company's ability to continue to make profits.
         First, product innovation also includes innovation in service models.
         Traditional sample self-adhesive printing services have been difficult to adapt to the increasingly diverse service requirements of customers. We should think about how to innovate the printing service model. For example, traditional prepress proofing can take advantage of our technological advantages in data processing to transform into the role of cross-media data processing center service providers, information carrier providers, and media solution providers.
        Label printing companies can take advantage of our printing technology and transform into the role of "providing customers with a full range of packaging solutions for creative design printing and packaging." Label printing will be developed from the current printing, leading to product packaging design, and self-adhesive printing companies will gradually move from taking packaging printing to providing comprehensive packaging solutions.
        Second, the copyright of product design has become a hot spot for printing companies
        That is, who owns the product label design copyright, who decides the printing right of the packaged product. If the printing company owns the copyright of the product packaging design, then it has the printing business of packaging these products. As a packaging and decorating printing company, it is necessary to establish a complete product packaging design department, in order to ensure the market share of the packaging printing business.
        Third, the importance of the brand for printing companies

       Label printing provides value-added information services for printing and processing services for various industries, and various concepts are available. This reflects the printer's thinking about the future competitive market. The importance of brands for printing companies should gradually be recognized by enterprises. Printing companies often value the service of branded corporate customers, but often overlook the brand cultivation of their own companies. In the future market competition, equipment, technology and products tend to be homogenized, and the importance of the brand is unquestionable.

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